Today's my first weigh in day for the Summer of Me! weight loss contest hosted by Baby Tea Leaves. I hopped on the scale first thing this morning and saw that I lost 1 pound. Not too bad. I was hoping for 1.5 or 2 pounds, but I'll take the 1.
So, I've got 1 pound down and 7 to go. My goal is to lose 8 pounds by July 25th and 25 pounds total by the Fall.
To help me with my weight loss, I picked up a Pilates book that's actually threebooksin one from Barnes & Noble yesterday. I had a great beginner pilates DVD that I can't find anywhere, so I'm hoping this book helps motivate me.
I'm really looking forward to unveiling my new blog design for Up North Mommy. I've enlisted the design expertise of Natalie of Personatalie for this project, and I can tell you that she is doing a great job. It looks fantastic. We've got only a few tweaks and then it will be ready for launch.
Wow. I just won a month of free advertising from 5 Minutes for Mom. In case you don't know 5 Minutes for Mom is one the biggest mom blogs out there in the mom blogosphere. In fact the twin sisters who own the site were mentioned in a Wall Street Journal piece about mommy bloggers.
And a big congratulations to Trina who won the caboose trailer bike. She has an 8 year old child who's blind and has cerebral palsy and autism. How exciting that her little one will now be able to go for a bike ride safely. How fun for Trina and her family.
I love to read other moms' blogs because I love to read about what's going on in their lives, about their kids, what they're doing. In one case, however, one of the blogs I read isn't really about this woman's life, but about her creative journey. Whenever I click over to her site, I know I'm going to be impressed by her work. If you haven't been to Thinking Inking, I highly recommend you stop by and take a look at what Debbie Olson has created. She is a card maker, and she makes some of the most beautiful cards I have ever seen. Her creativity and attention to detail are simply amazing. She's truly an artist.
Michelle at Scribbit has a piece about the power of mom blogs that was published over at Problogger. In it she argues that mom blogs are the blogs to watch, and she's absolutely right. She writes why mom blogs will only grow. However, her strongest argument is her final one. Here's a portion of what she writes:
In Malcolm Gladwell’s The Tipping Point
he writes of the importance of mavens–those who are trusted for their
opinions and who pass along information on what products, services and
ideas are the best–and mom blogs are the maven nesting grounds. Moms
want to know which products work and which don’t; they want to give an
opinion on what’s worked for them and share their experiences with
others and advertisers are just beginning to discover this advertising
pot of gold.
Because women are generally the buyers for their homes in everything
from clothing to food to minivans mom blogs talk about things that can
be bought and sold, products that can be promoted and services that
most households need. Proctor and Gamble, Sony or General Electric can
throw up their logos on PerezHilton
and that might make them look rather hip but if they can get Dooce to
say she liked their stuff that’s when the sales start rolling in.
You’ve heard “The hand that rocks the cradle rules the world”? Well she
who does the shopping then blogs about it rules the net.
Michelle's argument is entirely true. Take for example the mom blog 5 Minutes for Mom. Twin sisters and moms Susan and Janice are constantly being asked by a variety of companies who are trying to market their products to moms and their families to review products for them. That's huge exposure for these companies that is in some ways far more effective than television advertising. Commercials are shown on the television, but there's no guarantee that people will actually see those commercials or even pay attention to them if they do. It's advertising into the unknown in many ways. However, when a mom other moms trust blog about a product and recommend it, that's an interactive advertising that is better than the passivity of television commercials.
This is now my blog home base, so I'll be transferring my posts from Embracing Momminess over here. I'm also going to transfer my EM feed to this feed as well, so I'm hoping that means my feed subscriptions will transfer. So bear with me as I get all techy stuff figured out.
Update: From what I can tell so far, I can't automatically have my feed subscriptions transfer to my new blog, so I'm going to have to ask my readers from Embracing Momminess to resubscribe to my new blog.